Small Business Digital Marketing Services
Starting a small business is hard. It takes a lot of work and you will endure failures and it costs a lot of money. What’s worse, once you start getting revenue and customers, all kinds of people are going to contact you to try and get your money, for one thing or another – including digital marketing services.
Bluecannon Consulting looks at our clients as business partners like part of a hub of our Bluecannon Ventures system where we build, protect and manage your online assets. We help source what you need, whether it is a new website, social media management, or even custom apparel and promotional items. Many times that involves migrating your website to WordPress and getting into our model and hosting environment. Sometimes it might just be setting up Google Search Console and submitting some URLs – it depends on you and your current situation and budget.
Listen to this crazy notion:
Our hope is that you can stop paying us for a lot of SEO as quickly as possible.
That might sound wierd for the SEO industry which is focused on long term recurring revenue, but we have seen how to successfully market small, local service businesses in multiple markets across a variety of industries. We focus on the fundamentals and try to use your limited budget wisely.
Gordon Buchanan started Bluecannon Consulting in 2018 and is the CEO of Bluecannon Ventures and the primary consultant to clients. As small business owners ourselves, we know how important it is to have a successful web infrastructure. Your website is an important part of your team and we view ourselves as partners to each and every client we have. Our team promises to get back to you when you call, keep you posted on major updates for your business, and deliver what we say we will the best we can.
We don’t like long term contracts, and we try to help you holistically, answering questions you didn’t know you needed to ask. We just want to make it easy for your small business to be found online, and give you options on how to get the word out.
SEO Foundational Elements
Setup and Use of Google’s Tools
Website Health & Technical Work
Building Reports & Proving ROI
Hosting is an often overlooked aspect of marketing. You CAN get hosting for cheap, but when something happens who do you call? Do you have staging? SSL included? We offer premium hosting for a fair price and give you all the bells and whistles you need.
Facebook/Social Media Management
Facebook might not be as popular with the trendy kids of today, but it is still a valuable tool for marketing. We can help setup or even improve Facebook ad campaigns you are running or even help create and post organic content.
We specialize in building simple, competent websites that will set you up to generate leads and rank well on Google. We are much more affordable than larger agencies and can help you get a website to be proud of.
Content Strategy & Copywriting
You know you need to have a plan for your web content, but where do you start? How do you tie your web strategy in with your email and social? What are your competitors doing well? We help determine the right path forward on your web content.
Whether you are looking for graphics for social media, a new logo or a one page flier to use when selling, we can help you get graphics that are stunning and practical.
Having been in the trenches for so long, we have been asked countless times to “prove it” to clients. We know how to help you tell the story, find the data, and figure out what worked and what didn’t.
Promotional Items & Custom Company Apparel
Not only can we help build, maintain and protect your online assets but we can also help design and source quality custom apparel and promotional items. Whether you need 1000 pens or 40 custom North Face Jackets, we can get affordable pricing matched with the same customer service we provide at any of our Bluecannon businesses. We help with custom logo items such as:
Custom Company Apparel
Looking for new t-shirts for a giveaway? Want to find some sweet new jackets for your sales team? We can help design and source quality custom apparel from brands like North Face and Nike.
Custom Decals and Magnets
One of the most popular ways to create awareness of your business is to have magnets on your worktruck or van. We can help design and print these for you, along with yard signs, stickers and other assets used for outreach.
Custom Logo Pens & More
If you are promoting yourself at a tradeshow or meeting, having something to giveaway is important. We can help with a variety of promotional items, and one of the most popular is custom logo pens and markers.
How Can We Help Your Business?
One of the biggest challenges of running a small business is deciphering the truth and the myths of web marketing. SEO especially is an incredibly tough industry to understand if you are not up to date with the latest changes and best practices.
At BlueCannon Consulting we are SEO and Web experts who serve small and medium businesses all over the country, but we focus on our base of Bloomington, IN and Raleigh, NC. Our partners Gordon and Anthony are Indiana University graduates (School of Journalism and Business respectively) and we love watching the city grow through the lens of small businesses.
We started as a side project, with Gordon helping Anthony grow his lawn care and tree service business into one of the leading providers in the Bloomington area. With Gordon’s experience running one of the largest digital agencies in Raleigh, NC (helping over 100 different clients with SEO alone) and Anthony’s expert knowledge of the the city and his top notch customer service abilities, we are poised to help you achieve your web goals. We do not promise rankings gains or “being # 1 on Google” overnight. That’s what shady people who don’t really know SEO do. We focus on fundamentally important aspects of your website, improve the health and content, help uncover back link opportunities, and make sure your entire presence online is set up for success.
If you are looking for partners in SEO, website development, website hosting and online marketing, and custom apparel and promotional items we can help. We have developed transparent, data driven systems of reporting for clients and advertisers. We are Google Analytics and SEM Rush certified, experts at Google Search Console, and highly aware of the omni-channel nature of modern marketing.